Sherif has not only traveled extensively but he has also worked in leading management roles in 5-star hotels and restaurants from around the globe in Egypt, Europe and North America.

In addition to being President of Nons Drinks, Sherif is also Nons' Chief Mixologist creating innovative seasonal hot and cold drinks for Nons Drinks Stores and signature drink recipes for leading bars, restaurants, lounges and pubs. Sherif is responsible for all licensees in Vancouver and Whistler.


Christa Frosch, Director of Operations
cel: 604 306 7742    email: cfrosch@nonsdrinks.com

Christa Frosch has over 10 years of sales experience in the financial and real estate industries. While living abroad, Christa gained a great appreciation and passion for quality wines, spirits and liqueurs.

Leading Nons' sales team, Christa works directly with liquor boards across Canada and key on premise and off premise customers to educate and implement mutually beneficial marketing plans for Nons' premium select product line. Christa is responsible for Vancouver and the Okanagan.


Cristi Griffin, Sales Specialist
cel: 778 389 6441    email: cgriffin@nonsdrinks.com

Cristi Griffin brings her energy, passion and sales experience to Nons Drinks to her responsibilities as the head of marketing, education and sales implementation for Nons' private liquor stores throughout the Lower Mainland and the Fraser Valley.


Colin Southcombe, Sales Specialist
cel: 250 589 2675    email: csouthcombe@nonsdrinks.com

Colin Southcombe is a veteran of the international hotel industry. His 30 year career has taken him to Europe, Bermuda, SE Asia, Australia and New Zealand. Qualified originally as a chef, Colin's many accomplishments have included food & beverage and hotel management. Colin's experience in a variety of cuisines, wines, liqueurs, spirits, sales and marketing makes him a valuable addition to the Nons Drinks' team. Colin has been a long time member of the prestigious food and wine society - La Chaîne des Rôtisseurs and a private wine store manager. Colin is responsible for representing Nons Drinks products throughout Vancouver Island for both on premise and private and public retail stores.